Why do we coat printed materials?

Essentia-My-Patient-FolderThere are two very basic reasons why you might desire a coating on your printed piece, protection and visual appearance.

  • Protection: Coatings are used to help preserve the inks that are printed. A “flood” of coating (covering the entire surface) is a way to protect your materials. Coatings help reduce fingerprints, rub off and scratching. If your piece will be handled again and again, such as pocket folders, a coating will keep them looking fresh and new longer! Some ink take longer to dry than others. Certain coatings will speed the drying process and expedite your printed piece through the bindery processes without smearing or offsetting.
  • Visual Appearance: If you want all or part of your design to really stand out, a coating will do that for you. Coatings enhance colors and can be shiny or dull, and are a great tool for showing off photography and illustrations. Using a combination of dull and glossy can create a visually appealing effect!

There are many types of coatings. Here is some basic information about coatings.

  • Varnish: Varnish comes in gloss and dull finishes and is the most economical of the coatings. You can “spot” or “flood” varnish your materials. Varnishes are applied on press like any other ink and can be tinted to create a special effect. Although gloss and dull varnishes are typically used as spot or overall coatings, they can also be incorporated in the process of spot color inks in order to provide a unique look to your piece.
  • Aqueous: Aqueous coating is a water-based sealant and is applied “in-line” (on the press), and comes in gloss or dull. Aqueous is typically used for flooding the piece, and provides protection against rubbing. It can be used sparingly with spot areas, but it requires expensive blankets that have to be cut in a special way before it is run on press. Aqueous coatings are clear and prevent yellow with age. Another benefit of Aqueous is how quickly it dries, allowing for quicker printing the backside of the sheet. It is also more environmentally friendly because it is water-based.
  • Strike Thru Coating: Strike Thru coating is an option that combines varnish and aqueous, and can produce two different effects.
  1. Flood Gloss: Aqueous with Spot Dull Varnish
  2. Flood Dull: Aqueous with Spot Gloss Varnish

Strike through can be explained like this – a spot dull strike thru over negative space with a flood gloss aqueous in-line – the strike thru dull varnish rises to the surface in the negative space and the gloss images are formed by the gloss aqueous. The advantages are you get a double coating (protection) and a good contrast effect. This is a great benefit for long runs with no budget for multiple passes.

  • Soft Touch: A proprietary coating that is applied with a special metering roller to create a suede-like texture and extreme matte appearance.
  • UV: UV coatings are applied after the piece is printed, and have the appearance of high gloss or almost a plastic-like appearance. The process involves spreading the clear liquid over the paper where it is instantly cured with ultraviolet light. It is most commonly used as a flood, and provides an extremely protective surface. These are also available in a dull coating.

Coatings have varying degrees of visual impact depending on coated stock vs. uncoated stock. Coated stocks produce the best results.

Some things to remember when designing you printed piece are:

  • Coatings have impact on gluing process, as your piece needs to compensate for this to allow for adhesiveness.
  • Coatings need to be knocked out for ink jetting so the ink will adhere to the paper.

At Knight Printing, we have many examples of different coatings for you to see and feel to help you decide what’s best for your project.

Glossary:

  • Flood Coat: A coating that covers the entire surface of a printed piece.
  • Spot Coat: A coating that is applied to specific areas of a sheet.
  • In-line: An operation that completes any printing process in one pass, such as printing, varnishing folding, gluing etc.
  • Knock out: An area of the sheet being printed that requires the absence of ink or any coating. Ink jetting, gluing, etc.
  • Blanket: A fabric-reinforced sheet of rubber used on offset presses to transfer the impression from the plate to the paper.
  • Plate: A flexible sheet of aluminum, plastic or rubber that carries an image to be reproduced by an offset press.
  • Backup: Printing the backside of the sheet.

Knight Printing has been producing the highest quality printing in the region for nearly 130 years. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in new and exciting ways. Learn more about Knight Printing at knightprinting.com

 

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Not only on Earth Day

Trees

Print and paper actually GROWS trees when sourced from responsibly managed forests. In fact, many companies plant not one but TWO trees for every tree they harvest. The paper and forest product companies would want to commit suicide by using up all their resources (Source: Two Sides North America)

Some key info, courtesy of Two Sides, along with cited sources:

  • Paper is the most recovered of the recycled products (63.5%), easily outdistancing metals (34.5%) and glass (25.5%). Plastics is the big laggard at 7.1%. (American Forest & Paper Association, U.S. Environmental Protection Agency)
  • The global printing and paper industry accounts for 1% of global carbon dioxide emissions. (World Resources Institute)
  • On the other hand, the information and communications technology sector checks in at 2% of global greenhouse gas emissions, a figure that is expected to double by 2020. (Gartner)
  • “The forest products industry is a leader in the production of renewable energy, with more than 65% of the on-site energy needed to produce paper products derived from carbon-neutral biomass.” (American Forest and Paper Association)

So, taking care of our planet is not just an Earth Day thing, it is an everyday thing. The printing industry is committed to maintaining forest and recycling initiatives to not only help the planet but the industry as well.

Knight Printing has been producing the highest quality printing in the region for nearly 130 years. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in new and exciting ways. Learn more about Knight Printing at knightprinting.com

Folding 101

Paper type is still an essential factor in any type of job being printed. However, its properties and characteristics are what determine the capabilities and limitations it has. Folding and paper strength are very important indications of the durability of archival papers.

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What is Folding Endurance?
Once a job is printed and folded, you may notice the finished product exhibits splitting at the spine. This may be the result of your paper undergoing stress, causing the fibers and coating to lift. This problem can be corrected by understanding a paper’s folding endurance. Folding Endurance is measured by the paper’s ability to withstand multiple folds prior to breaking. It is defined by several characteristics such as fiber strength, the fibers ability to effectively delaminate at the score, and sheet pliability. An increase in the percentage of fibers will strengthen the paper’s durability. It is also important to take into consideration the grain direction to which the product is being folded; the endurance of the fold becomes greater against the grain because it performs a stiffer hold, which will less likely cause it stress.

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i-Print Now

IPN_Titan

Knight Printing offers you a great way to quickly manage your recurring printing needs hassle free and in a timely manner. i-Print Now cover all your print needs, from basic corporate identity materials to complex variable-data mail marketing campaigns.

With i-Print Now, you can create a job and order it immediately, or save to order it at a later date with a convenient online ordering system set up specifically for your business. You’ll be able to reference past orders and reorder with ease.

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The user management system allows users to create jobs that can then be sent to a supervisor for approval. You’ll have access to specific templates that can also be controlled on a per-user basis allowing you to control permissions for each user allowing them sees only what you want them to see.

i-Print Now allows you the flexibility you need to customized job templates that can be easily modified at any time by our staff. The establish consistent branding you have will be easily managed across your entire company.

Contact you Account Executive today to learn more about how i-Print Now from Knight Printing can help your business.

Knight Printing has been producing the highest quality printing in the region for nearly 130 years. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in new and exciting ways. Learn more about Knight Printing at knightprinting.com

Why Die-Cutting?

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In the printing industry, a die is a thin, razor-sharp steel blade that has been formed into a specific shape or pattern (think industrial cookie-cutter).

Die-Cutting refers to using a sharp die to cut paper, or other substrates into various shapes to make interesting and creative looks and to make folders and packaging. Like printing, die-cutting is an automated operation allowing multiple pieces of the same shape to be cut efficiently. Many standard dies are usually available for common shapes and custom die-cuts can be produced to fit your distinctive design.

Coupons

Along with cutting all the way through, the die can be a perforated outline of a shape or a line, allowing the perforated part to be easily detached for items such as coupons.

A lot of printing has a regular looking appearance such as a rectangular shape. With die cutting, you can break up this appearance with shapes, scores, holes, etc., providing a much more attractive piece. As an example, your brochure might have a window in the shape of your logo, or a shape cut from its cover or pages. You may also have uniquely sculpted edges and pockets on your piece.

Door Hangers

Die-cutting is also used for functionality, such as holes for door hangers, or an envelope with a die-cut window so that an address remains visible once the envelope is sealed. Simple business card slits or tabs found on pocket folders are die-cuts.

Many options for die-cutting are available to you with almost unlimited possibilities. Contact us today and we can help you with your next project.

Knight Printing has been producing the highest quality printing in the region for nearly 130 years. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in new and exciting ways. Learn more about Knight Printing at knightprinting.com

What is Order Fulfillment?

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Perfect order fulfillment is “the percentage of orders meeting delivery performance with complete and accurate documentation and no delivery damage.”

Knight Printing’s fulfillment service offers an effective way to keep your costs down which helps your bottom-line. We offer you a comprehensive print management solution that includes safe and secure storage, on-time and damage free delivery along with an easy order solution to receive your products in a timely fashion without the hassle and expense of having to store your materials on site.

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How can indoor advertising grow my business?

Bathroom-Ads

Indoor advertising is a medium that displays creative and informative advertising inside venues in restrooms in such locations as restaurants, bars, nightclubs and Sports arenas.

Advertising on the walls of restrooms reaches a captive audience with a long exposure time to your marketing message.  It reaches your targeted demographic audience of mobile adults with a strong branded message. And, they willingly receive your message.

Restroom advertising coupled with a direct mail program has proven to be very effective form of advertising to help grow your business.

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Knight Printing has been producing the highest quality printing in the region for nearly 130 years. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in new and exciting ways. Learn more about Knight Printing at knightprinting.com