Our Brains Naturally Love Print

Ink Blob

In 2015, Temple University neuroscientists conducted a study using MRI brain scans to compare participants’ responses to digital versus physical media. The study revealed that paper advertising activated the ventral striatum, or reward center of the brain, more than digital media. Our natural cognitive connection with print is great news for marketers.

Many savvy brands have recognized the power of print’s multi-sensory experience, using it to their advantage. According to a recent study by Mequoda, 69.9% of adult Americans have read an average of 2.91 print magazines in the past 30 days. That’s good news! It seems that consumers love to hold printed pieces in their hands, now more than ever.

Print packs a punch!


Knight Printing has been producing the highest quality printing in the region for nearly 130 years. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in new and exciting ways. Learn more about Knight Printing at knightprinting.com

Advertisements

Millennials and Power of Print

Mailing Graphic

Millennials are usually considered to be the generation born between 1980 and 2000. It may come as no surprise that millennials spend more time on electronic devices than any other generation, including post-millennials. A common misconception tends to be that print wouldn’t be a very effective marketing strategy. On the contrary, many studies prove that millennials are diverse and yet traditional. That makes print and millennials a great mix. It’s important to keep in mind that print is fundamentally better than digital when helping us retain information, regardless of the generation.

Scientific studies show that the content on paper makes a stronger neurological connection then just digital alone. That is because print stimulates our brains and engages the senses in ways that digital content can’t. Some think that print costs more per impression than digital. But when you consider that quality of impression, an overwhelming majority (87%) prefer traditional birthday cards and greetings over emails or digital forms. Even events announcements, like weddings, which may originate on-line almost always are followed up with traditional paper or cardstock invitations. Among millennials, there is even a push leading to the revival of personalized stationery and greeting cards. It is almost as if millennials crave the physicality of print. Take this into consideration the next time you strive to reach this particular demographic. Millennials love print.

Milleniel Info Graphic

http://www.uprinting.com/blog/millennials-and-print-winning-combination/

 


Knight Printing has been producing the highest quality printing in the region for nearly 130 years. We have the expertise and knowledge to bring your business and brand to life. If you want to leave a lasting impression with your customers, our team can guide you in new and exciting ways. Learn more about Knight Printing at knightprinting.com

The Neuroscience of Touch – Going Tactile

Finger Prints.jpg

When was the last time you thought about packaging from a consumer’s perspective? Almost everything we buy, from a simple bag of flour to the box your cell phone came in, is branded in print. We may not realize it, but the brands we purchase have a great deal to do with the print packaging it is wrapped in.

Scientists are still trying to unlock the mystery of the human brain. According to the Society of Neuroscience, the brain not only controls the entire nervous system, our health, and body, but it “shapes our thoughts, beliefs, hopes, dreams, and imaginations” as well. When it comes to print, what we see and what we feel creates experiences that directly affect the brain. It is these brain experiences that often becomes the basis of the consumer‘s buying decisions. How exactly does print affect the brain?

Continue reading “The Neuroscience of Touch – Going Tactile”